Monday, 9 July 2012

It's all about the Choo...

They say you should never judge a book by it's cover, but a number of recent newspaper polls and articles have revealed that we often judge the people we meet by their choice of footwear. So if this is the case surely the only choice of shoe is one that everyone will not only admire but also instantly know what a fabulous person you are, the only choice can be a Jimmy Choo. The famous shoe that was put on the fashion map by SJP in Sex and the City and had it's place cemented on the fashion map by a number of Hollywood AList stars, who could wait to get a pair of Jimmy Choos on their feet.

Ex Jimmy Choo director Tamar Mellon her Jimmy Choo collection is worth an estimated £2 million

Jimmy Choo is an iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, when Tamara Mellon, OBE, then an accessories editor at British Vogue, discovered Mr Choo and recognising a niche in the luxury shoe market, she established the Jimmy Choo brand. Mr Choo’s niece, Sandra Choi, joined the business as Creative Director. The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies. Mr Choo departed the company in 2001 and Ms Mellon departed in 2011

Nina Dobrev rocks her Metallic Jimmy Choos with this electric Blue DKNY Sequined Dress

A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Today, Jimmy Choo can be seen on style icons from celebrities to royalty, musicians to heads of state. The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by photographers such as Mario Testino, Terry Richardson and Steven Meisel.

Freida Pinto mixes her Jimmy Choos with Gucci

Retail development has been integral to the company’s strategy. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. International expansion continued with Jimmy Choo securing locations in the premiere luxury shopping destinations of the world’s most prestigious cities including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo.

Jimmy Choo Orange Wedges Spring/Summer 2012

Today, Jimmy Choo encompasses a complete luxury lifestyle brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eye wear, belts, fragrance and men’s shoes. The design direction is overseen by Creative Directors Sandra Choi and Simon Holloway, who together share a vision to create one of the world’s most treasured luxury brands. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has 140 stores in 32 countries and is present in the most prestigious department and speciality stores worldwide.

Even Kate Middleton gives Jimmy Choo her royal seal of approval her sandals sold out within hours of her wearing these golden beauties.

Jimmy Choo are one of the most sort after designer shoes in the luxury market everyone women wants to have a pair in their wardrobe whether it's a classic design or something a little bit more on trend, there a Jimmy Choo for every taste and every occasion and let's face it the fashion can't be wrong about such an iconic brand. So ladies, if your looking for a new shoe make it a Choo.

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