Tuesday, 3 July 2012

Paris Couture Week...Versace

Versace kicked things off in splendid fashion, at Paris Couture week, for the first time since Donatella Versace's brother Gianni died, the Italian fashion house returned to the glory of the Ritz Hotel to showcase their beautiful collection. The line was inspired by the imagery and decoration of tarot cards, as well as powerful symbols like the sun and the moon. It all nods to a bright future. The collection highlighted Versace's love of Red Carpet gowns, exposed skin and imaginative design.

Today, Versace is one of the world's leading international fashion houses. Versace designs, markets, and distributes luxury clothing, accessories, makeup, and home furnishings under the various brands of the Versace Group. In 1994, the brand became a household name after the widespread coverage of the Black Versace dress of Elizabeth Hurley. Gianni Versace was killed on July 15,1997. His sister Donatella Versace, formerly vice-president, then stepped in, as creative director of Versace and his older brother Santo Versace became CEO. Donatella's daughter Allegra Versace also owns 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last say of the sale and other important details in the Versace clothing line. Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace

Versace opened Paris Couture Week and they definitely did not disappoint, the front row was filled with the fashion A List including Jessica Alba, Elizabeth Banks and Olivia Palermo. Versace is one of the go to brands for the Hollywood A List and I'm sure we will see a number of these dresses on the red carpet in the coming months and I for one will be looking forward to it.

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