Wednesday 13 June 2012

Oh, you come from a land down under?

Over the last few years, a number of Australian brands have taken over the luxury fashion world. The ones I want to focus on in particular are J'Aton Couture and We Are Handsome.  Both completely different in design but both of equal importance.


J'Aton couture have had a lot of press recently and have seen the likes of Amanda Holden, Katherine Jenkins and Danni Minogue wearing a number of the duos designs. Perfect product placement considering that most of their gowns have been either seen on TV or photographed to death and put in the next days papers. The truth is their designs are simply stunning and really show off the female body. I honestly can't think why J'Aton didn't come to the UK sooner to promote their stunning designs surely women would of been clamouring to wear them.


Established by Jacob Luppino and Anthony Pittorino in Melbourne, with a showroom and atelier, creating bespoke evening and bridal wear. With a reputation for skilled handwork and attention to detail, J'Aton is favourite amongst Australia's society and celebrity elite. Both designers are from sartorial Italian backgrounds, and use traditional methods in their unique gowns. Over the years, the fashion house has succeeded in cultivating a wide and discerning national and international clientele, based solidly on the quality of items produced and the designer's reputations. They were an instant hit with a number of Australian Hollywood stars, expanding their reputation and desirability factor. This dress in particular stand out to me as a gorgeous use of colour fabric and design. Danni Minogue thought so too, wearing it for her X Factor return.


Now lets look at We Are Handsome a swimwear designer that everyone sat up and took notice of when Rhianna poured her enviable curves into two of their designs making them practically an over night fashion sensation. Everyone wanted to get their hands on their amazing one piece swimsuits making covering up the beach hotter than ever. We Are Handsome take their inspiration from 1960's pop art, 1950's shapes and end up creating ultra modern designs that everyone wants to rock poolside.


One thing is for certain if a music star like Rhianna endorses your clothing everyone is sure to want a piece of the action. Despite their price tag that was not in reach for everyone, they were still a massive seller, with their Leopard design selling out with 24 hours of Rhianna rocking it on the beach. The classic shape and the variety of designs definitely make their costumes a worthwhile investment for any fashionista. I personally love their designs and would consider putting one in my wardrobe.


Australia has given us so much from Sam Worthington to Hugh Jackman to the gorgeous Hemsworth brothers who really could ask for more, but the truth is they are designing some amazing and original clothes that definitely deserve a place in your wardrobe. I know that next time I am picking up another magazine I will be looking out for Australian Vogue to get my latest fill of the hottest Aussie designers, and who knows next time I might find a designer before everyone else does and I will be telling everyone I wore that first mate...

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